1. Insights Workshop \u2013 Understanding What Truly Moves Consumers<\/strong><\/h2>\nIn the Insights Workshop, you identify the key needs, motives, and drivers of your consumers and shoppers. Together with BESTVISO and a suitable market research institute, you observe, accompany, and interview consumers in their everyday lives \u2013 for example, through in-home interviews or at the point of sale.<\/p>\n
Your internal team \u2013 from marketing, market research, sales, communications, or R&D \u2013 actively participates in this consumer safari, gaining a direct and authentic view into the consumer perspective. In a follow-up internal workshop, we work together to consolidate these observations into clear, actionable insights \u2013 forming the foundation for your innovation process.<\/p>\n
Process of the Insights Phase<\/strong><\/h2>\n\n- \n
Definition of business objectives, category, and target group<\/p>\n<\/li>\n
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Selection of a suitable market research institute for screening<\/p>\n<\/li>\n
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Development and alignment of observation and interview guides<\/p>\n<\/li>\n
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Execution of in-home and point-of-sale visits by your team and BESTVISO<\/p>\n<\/li>\n
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Workshop to collect and synthesize key observations<\/p>\n<\/li>\n
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Definition and formulation of core consumer insights<\/p>\n<\/li>\n<\/ul>\n
Your Value<\/strong><\/h2>\nYou uncover psychological tensions, unconscious needs, and unmet consumer expectations \u2013 a critical foundation for targeted, meaningful innovation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/10\/Business-Coaching-outline_networking-connections-business-coaching-collaboration-partnerships-1.png” title_text=”Business Coaching outline_networking, connections, business coaching, collaboration, partnerships” align=”center” _builder_version=”4.27.4″ width=”10%” width_tablet=”10%” width_phone=”30%” width_last_edited=”on|phone” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”0px||15px||false|false” animation_style=”zoom” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ custom_margin=”0px||56px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n
Day 2: Innovation Workshop \u2013 Turning Insights into Market-Relevant Ideas<\/strong><\/h2>\nIn the Innovation Workshop, you transform the insights gained on Day 1 into concrete product ideas and compelling verbal concepts. Building on real consumer insights, current market trends, and competitive intelligence, you develop creative, consumer-focused solutions with the support of BESTVISO.<\/p>\n
Using a range of creative techniques, new ideas are generated, evaluated, refined, and shaped into clear, actionable concepts within the team.<\/p>\n
Process of the Innovation Phase<\/strong><\/h2>\n\n- \n
Definition of business and innovation objectives<\/p>\n<\/li>\n
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Integration of existing insights and market data<\/p>\n<\/li>\n
- \n
Idea generation using creative methodologies<\/p>\n<\/li>\n
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Selection and development of promising product or brand ideas<\/p>\n<\/li>\n
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Creation of consumer-oriented, test-ready verbal concepts<\/p>\n<\/li>\n<\/ul>\n
Your Value<\/strong><\/h2>\nBy the end of the workshop, you will have a broad portfolio of innovative product ideas for your short- and mid-term pipeline \u2013 along with concrete concepts ready for validation in the next phase of market research.
This workshop can be combined with BESTVISO Market Research Consulting<\/strong> and BESTVISO Market Research Management<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||50px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ custom_margin=”-23px|auto|0px|auto|false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2019\/10\/Bestviso_Kreis_01b-1.png” align=”center” _builder_version=”4.16″ width=”6%” width_tablet=”10%” width_phone=”15%” width_last_edited=”on|tablet” max_width=”15%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font=”Noto Sans|700|||||||” text_text_color=”#003670″ text_font_size=”20px” text_line_height=”1.3em” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n
You generate business growth through product innovations based on true and relevant consumer and shopper insights.<\/h4>\n
[\/et_pb_text][et_pb_button button_url=”mailto:info@bestviso.com?subject=Request%20a%20quote” button_text=”Get in touch” button_alignment=”center” _builder_version=”4.27.4″ button_icon=”$||divi||400″ button_icon_placement=”left” background_layout=”dark” custom_margin=”50px||50px||false|false” custom_padding=”||7px||false|false” box_shadow_style=”preset1″ box_shadow_blur=”23px” box_shadow_spread=”-2px” box_shadow_color=”rgba(0,0,0,0.19)” global_colors_info=”{}” button_text_size__hover_enabled=”on|hover” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|desktop” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on|desktop” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_text_size__hover=”20px” button_bg_color__hover=”#c19915″ button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n
And Action \u2013 our Services at a Glance<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” _builder_version=”4.27.4″ background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2024\/12\/Verlauf_Trennflaeche_12122024.png” max_height_last_edited=”off|phone” custom_margin=”0px||0px||false|false” custom_margin_tablet=”38px||-29px|||” custom_margin_phone=”0px||31px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”0px||0px||false|false” custom_padding_tablet=”30px||0px||false|false” custom_padding_phone=”0px||3px||false|false” global_module=”20815″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
Consulting and Management<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||50px|||” global_module=”20816″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”50px||50px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Market Research Consulting” url=”https:\/\/www.bestviso.com\/en\/market-research-consulting\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/06\/Produktbild_Marktforschungsberatung.png” alt=”BESTVISO Marktforschungsberatung Market Research Consulting” image_icon_width=”68%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/en\/market-research-consulting\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Target-oriented recommendations of the best methods, processes and institutes.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Market Research Management” url=”https:\/\/www.bestviso.com\/en\/market-research-management\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/06\/Produktbild_Marktforschungsmanagement.png” alt=”BESTVISO Marktforschungsmanagement Brand Research Management” image_icon_width=”68%” _builder_version=”4.27.4″ _module_preset=”default” image_icon_custom_padding=”0px||||false|false” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/en\/market-research-management\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Project and interim management in operational market research.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Brand Positioning and Development” url=”https:\/\/www.bestviso.com\/markenpositionierung\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/06\/Produktbild_Markenpositionierung.png” alt=”BESTVISO Markenentwicklung Branddevelopment Markenpositionierung Brand positionierung” image_icon_width=”68%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|0px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/markenpositionierung\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Identify and develop relevant brand drivers.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2024\/12\/Verlauf_Trennflaeche_12122024-1.png” custom_padding=”50px||3px|||” global_module=”20859″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”1px||50px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
Workshops and Coaching<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||3px|||” global_module=”20861″ global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”50px||50px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Insights- und Innovations-Workhop” url=”https:\/\/www.bestviso.com\/insights-und-innovations-workshop\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/10\/Insights-und-Innovations-Workhop.png” alt=”Verbalkonzept Workshop” image_icon_width=”65%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/insights-und-innovations-workshop\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Develop insights and verbal and product concepts together with customer safaris.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Insights Activation Workshop” url=”https:\/\/www.bestviso.com\/en\/insights-activation\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2019\/11\/Bestviso-marktforschung-beratung-Innovationen-kachel.jpg” alt=”BESTVISO Innovations-Workshop Gemeinsam Produktkonzepte entwickeln und \u00fcberzeugende Verbalkonzepte schreiben” image_icon_width=”60%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/en\/insights-activation\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Transforming insights into actions<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Inhouse Market Research – Coaching” url=”https:\/\/www.bestviso.com\/betriebliche-marktforschung-coaching\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2019\/11\/Bestviso-marktforschung-betriebliche-marktforschung-coaching-kachel.jpg” alt=”BESTVISO Betriebliche Marktforschung Coaching” image_icon_width=”60%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/betriebliche-marktforschung-coaching\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Strategy and team coaching for insights teams<\/span><\/p>\n <\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ background_color=”#ffffff” custom_margin=”0px||-2px|||” custom_margin_tablet=”” custom_margin_phone=”0px||50px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_module=”4668″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ custom_padding=”0px||51px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”mailto:info@bestviso.com?subject=Request%20a%20quote” button_text=”Schedule a call” button_alignment=”center” _builder_version=”4.27.4″ button_icon=”$||divi||400″ button_icon_placement=”left” background_layout=”dark” custom_margin=”50px||50px||false|false” custom_padding=”||7px||false|false” 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_builder_version=”4.16″ custom_padding=”1px|0px|0px|0px|false|false” custom_padding_tablet=”0px|0px|0px|0px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”off|phone” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text ul_item_indent=”20px” admin_label=”Title” _builder_version=”4.27.4″ text_text_color=”#ffffff” ul_font=”Noto Sans||||||||” ul_text_color=”#003670″ header_font=”Noto Sans||||||||” header_text_color=”#ffffff” header_font_size=”23px” header_2_font=”Noto Sans|600|||||||” header_2_text_color=”#ffffff” header_2_font_size=”22px” header_2_line_height=”1.5em” header_5_font_size=”7px” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”50px||20px||false|false” custom_margin_tablet=”0px||-40px||false|false” custom_margin_phone=”50px|0px|0px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”|0px|0px|0px|false|false” custom_padding_last_edited=”on|desktop” animation_direction=”top” global_colors_info=”{}”]<\/p>\n
About us<\/h2>\n
Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.<\/p>\n
Discover also COAWORKS <\/a>Coaching and Workshops, a brand of BESTVISO GmbH.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text ul_item_indent=”20px” admin_label=”Title” _builder_version=”4.27.4″ text_text_color=”#ffffff” ul_font=”Noto Sans||||||||” ul_text_color=”#003670″ header_font=”Open Sans||||||||” header_text_color=”#ffffff” header_font_size=”23px” header_2_font=”Noto Sans|600|||||||” header_2_text_color=”#ffffff” header_2_font_size=”22px” header_2_line_height=”1.5em” width=”166%” width_tablet=”166%” width_phone=”100%” width_last_edited=”on|tablet” custom_margin=”50px|100px|0px||false|false” custom_margin_tablet=”0px||0px|0px|false|false” custom_margin_phone=”50px|||0px|false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” animation_direction=”top” global_colors_info=”{}”]<\/p>\n
Contact<\/h2>\n
BESTVISO GmbH
Ludwig-Erhard-Str. 37
20459 Hamburg
T +49 (0) 40 52 47 89 02-0
E-Mail info@bestviso.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text ul_item_indent=”20px” admin_label=”Title” _builder_version=”4.27.4″ text_text_color=”#dfe7ec” ul_font=”||||||||” ul_text_align=”left” ul_text_color=”#003670″ header_font=”Open Sans||||||||” header_text_color=”#ffffff” header_font_size=”23px” header_2_font=”Noto Sans|600|||||||” header_2_text_color=”#ffffff” header_2_font_size=”22px” header_2_line_height=”1.5em” width=”100%” min_height=”208.6px” custom_margin=”50px|20px|||false|false” custom_margin_tablet=”50px||50px|0px|false|false” custom_margin_phone=”50px||0px|0px|false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” animation_direction=”top” global_colors_info=”{}”]<\/p>\n
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Contact<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2019\/10\/Design-ohne-Titel7.png” alt=”BVM BESTVISO” title_text=”BVM BESTVISO” url=”https:\/\/www.bvm.org\/” url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”75%” width_tablet=”75%” width_phone=”70%” width_last_edited=”on|desktop” custom_margin=”60px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2019\/10\/Design-ohne-Titel6.png” title_text=”Marketingclub BESTVISO” url=”https:\/\/marketingclubhh.org\/” url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”75%” width_tablet=”75%” width_phone=”70%” width_last_edited=”on|phone” custom_margin=”-31px||50px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2019\/10\/InBug-White-klein.png” alt=”BESTVISO LinkedIn” title_text=”InBug-White klein” url=”https:\/\/www.linkedin.com\/company\/10280355\/” admin_label=”Bild” _builder_version=”4.27.4″ _module_preset=”default” max_width=”20%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Gain relevant insights. Develop successful innovationsWith the Insights and Innovation Workshop by BESTVISO, you gain deep psychological consumer understanding and develop market-relevant innovations from it. In two consecutive phases \u2013 the Insights Workshop (Day 1) and the Innovation Workshop (Day 2) \u2013 we guide your team from observing real consumer needs to developing concrete product […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4515","page","type-page","status-publish","hentry"],"yoast_head":"\n
BESTVISO Insights Workshops: A safari through customer needs<\/title>\n<meta name=\"description\" content=\"In BESTVISO Insights Workshops, you develop successful business ideas, based on current, relevant consumer needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bestviso.com\/en\/insights-innovation-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights & Innovations-Workshop\" \/>\n<meta property=\"og:description\" content=\"In BESTVISO Insights Workshops, you develop successful business ideas, based on current, relevant consumer needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bestviso.com\/en\/insights-innovation-workshop\/\" \/>\n<meta property=\"og:site_name\" content=\"BESTVISO\" \/>\n<meta property=\"article:modified_time\" 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Definition of business objectives, category, and target group<\/p>\n<\/li>\n
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Selection of a suitable market research institute for screening<\/p>\n<\/li>\n
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Development and alignment of observation and interview guides<\/p>\n<\/li>\n
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Execution of in-home and point-of-sale visits by your team and BESTVISO<\/p>\n<\/li>\n
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Workshop to collect and synthesize key observations<\/p>\n<\/li>\n
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Definition and formulation of core consumer insights<\/p>\n<\/li>\n<\/ul>\n
Your Value<\/strong><\/h2>\n
You uncover psychological tensions, unconscious needs, and unmet consumer expectations \u2013 a critical foundation for targeted, meaningful innovation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/10\/Business-Coaching-outline_networking-connections-business-coaching-collaboration-partnerships-1.png” title_text=”Business Coaching outline_networking, connections, business coaching, collaboration, partnerships” align=”center” _builder_version=”4.27.4″ width=”10%” width_tablet=”10%” width_phone=”30%” width_last_edited=”on|phone” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”0px||15px||false|false” animation_style=”zoom” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ custom_margin=”0px||56px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n
Day 2: Innovation Workshop \u2013 Turning Insights into Market-Relevant Ideas<\/strong><\/h2>\n
In the Innovation Workshop, you transform the insights gained on Day 1 into concrete product ideas and compelling verbal concepts. Building on real consumer insights, current market trends, and competitive intelligence, you develop creative, consumer-focused solutions with the support of BESTVISO.<\/p>\n
Using a range of creative techniques, new ideas are generated, evaluated, refined, and shaped into clear, actionable concepts within the team.<\/p>\n
Process of the Innovation Phase<\/strong><\/h2>\n
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Definition of business and innovation objectives<\/p>\n<\/li>\n
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Integration of existing insights and market data<\/p>\n<\/li>\n
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Idea generation using creative methodologies<\/p>\n<\/li>\n
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Selection and development of promising product or brand ideas<\/p>\n<\/li>\n
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Creation of consumer-oriented, test-ready verbal concepts<\/p>\n<\/li>\n<\/ul>\n
Your Value<\/strong><\/h2>\n
By the end of the workshop, you will have a broad portfolio of innovative product ideas for your short- and mid-term pipeline \u2013 along with concrete concepts ready for validation in the next phase of market research.
This workshop can be combined with BESTVISO Market Research Consulting<\/strong> and BESTVISO Market Research Management<\/strong>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||50px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ custom_margin=”-23px|auto|0px|auto|false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2019\/10\/Bestviso_Kreis_01b-1.png” align=”center” _builder_version=”4.16″ width=”6%” width_tablet=”10%” width_phone=”15%” width_last_edited=”on|tablet” max_width=”15%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font=”Noto Sans|700|||||||” text_text_color=”#003670″ text_font_size=”20px” text_line_height=”1.3em” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n
You generate business growth through product innovations based on true and relevant consumer and shopper insights.<\/h4>\n
[\/et_pb_text][et_pb_button button_url=”mailto:info@bestviso.com?subject=Request%20a%20quote” button_text=”Get in touch” button_alignment=”center” _builder_version=”4.27.4″ button_icon=”$||divi||400″ button_icon_placement=”left” background_layout=”dark” custom_margin=”50px||50px||false|false” custom_padding=”||7px||false|false” box_shadow_style=”preset1″ box_shadow_blur=”23px” box_shadow_spread=”-2px” box_shadow_color=”rgba(0,0,0,0.19)” global_colors_info=”{}” button_text_size__hover_enabled=”on|hover” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|desktop” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on|desktop” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_text_size__hover=”20px” button_bg_color__hover=”#c19915″ button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n
And Action \u2013 our Services at a Glance<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” _builder_version=”4.27.4″ background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2024\/12\/Verlauf_Trennflaeche_12122024.png” max_height_last_edited=”off|phone” custom_margin=”0px||0px||false|false” custom_margin_tablet=”38px||-29px|||” custom_margin_phone=”0px||31px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”0px||0px||false|false” custom_padding_tablet=”30px||0px||false|false” custom_padding_phone=”0px||3px||false|false” global_module=”20815″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
Consulting and Management<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||50px|||” global_module=”20816″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”50px||50px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Market Research Consulting” url=”https:\/\/www.bestviso.com\/en\/market-research-consulting\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/06\/Produktbild_Marktforschungsberatung.png” alt=”BESTVISO Marktforschungsberatung Market Research Consulting” image_icon_width=”68%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/en\/market-research-consulting\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Target-oriented recommendations of the best methods, processes and institutes.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Market Research Management” url=”https:\/\/www.bestviso.com\/en\/market-research-management\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/06\/Produktbild_Marktforschungsmanagement.png” alt=”BESTVISO Marktforschungsmanagement Brand Research Management” image_icon_width=”68%” _builder_version=”4.27.4″ _module_preset=”default” image_icon_custom_padding=”0px||||false|false” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/en\/market-research-management\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Project and interim management in operational market research.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Brand Positioning and Development” url=”https:\/\/www.bestviso.com\/markenpositionierung\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/06\/Produktbild_Markenpositionierung.png” alt=”BESTVISO Markenentwicklung Branddevelopment Markenpositionierung Brand positionierung” image_icon_width=”68%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|0px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/markenpositionierung\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Identify and develop relevant brand drivers.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2024\/12\/Verlauf_Trennflaeche_12122024-1.png” custom_padding=”50px||3px|||” global_module=”20859″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”1px||50px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
Workshops and Coaching<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||3px|||” global_module=”20861″ global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”50px||50px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Insights- und Innovations-Workhop” url=”https:\/\/www.bestviso.com\/insights-und-innovations-workshop\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/10\/Insights-und-Innovations-Workhop.png” alt=”Verbalkonzept Workshop” image_icon_width=”65%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/insights-und-innovations-workshop\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Develop insights and verbal and product concepts together with customer safaris.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Insights Activation Workshop” url=”https:\/\/www.bestviso.com\/en\/insights-activation\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2019\/11\/Bestviso-marktforschung-beratung-Innovationen-kachel.jpg” alt=”BESTVISO Innovations-Workshop Gemeinsam Produktkonzepte entwickeln und \u00fcberzeugende Verbalkonzepte schreiben” image_icon_width=”60%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/en\/insights-activation\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Transforming insights into actions<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Inhouse Market Research – Coaching” url=”https:\/\/www.bestviso.com\/betriebliche-marktforschung-coaching\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2019\/11\/Bestviso-marktforschung-betriebliche-marktforschung-coaching-kachel.jpg” alt=”BESTVISO Betriebliche Marktforschung Coaching” image_icon_width=”60%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/betriebliche-marktforschung-coaching\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
Strategy and team coaching for insights teams<\/span><\/p>\n
<\/p>\n
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About us<\/h2>\n
Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.<\/p>\n
Discover also COAWORKS <\/a>Coaching and Workshops, a brand of BESTVISO GmbH.<\/p>\n
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Contact<\/h2>\n
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20459 Hamburg
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Gain relevant insights. Develop successful innovationsWith the Insights and Innovation Workshop by BESTVISO, you gain deep psychological consumer understanding and develop market-relevant innovations from it. In two consecutive phases \u2013 the Insights Workshop (Day 1) and the Innovation Workshop (Day 2) \u2013 we guide your team from observing real consumer needs to developing concrete product […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4515","page","type-page","status-publish","hentry"],"yoast_head":"\n
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