{"id":9449,"date":"2020-09-17T17:37:21","date_gmt":"2020-09-17T15:37:21","guid":{"rendered":"https:\/\/www.bestviso.com\/?page_id=9449"},"modified":"2025-10-24T11:25:56","modified_gmt":"2025-10-24T09:25:56","slug":"brand-positioning","status":"publish","type":"page","link":"https:\/\/www.bestviso.com\/en\/brand-positioning\/","title":{"rendered":"Brand Positioning"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_image=”off” background_video_pause_outside_viewport=”off” height=”620px” height_tablet=”auto” height_phone=”350px” height_last_edited=”on|tablet” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|1px|0px|false|false” custom_padding_tablet=”||24px||false|false” custom_padding_phone=”” top_divider_color=”#ffffff” bottom_divider_style=”wave2″ bottom_divider_color=”#ffffff” bottom_divider_height_tablet=”” bottom_divider_height_phone=”60px” bottom_divider_height_last_edited=”on|phone” background_last_edited=”on|desktop” global_colors_info=”{}” background__hover_enabled=”on|desktop”][et_pb_fullwidth_slider show_arrows=”off” show_pagination=”off” use_bg_overlay=”on” bg_overlay_color=”rgba(0,0,0,0)” use_text_overlay=”off” _builder_version=”4.27.4″ header_font=”Arvo||||||||” header_font_size=”23px” body_font=”Noto Sans|700|||||||” body_text_align=”center” body_line_height=”1.5em” background_enable_color=”off” background_color_gradient_direction=”128deg” background_enable_image=”off” background_video_pause_outside_viewport=”off” width=”100%” max_width=”100%” content_width=”100%” min_height=”328px” height=”620px” height_tablet=”” height_phone=”350px” height_last_edited=”on|phone” custom_margin=”0px||-5px||false|false” custom_padding=”0px||9px||false|false” background_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_slide heading=”Brand Positioning and Development” use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”4.27.4″ header_level=”h2″ header_font=”Arvo||||||||” header_text_align=”center” header_text_color=”#ffffff” header_font_size=”43px” body_font=”Noto Sans||||||||” body_text_align=”center” body_text_color=”#003670″ body_font_size=”20px” body_line_height=”1.6em” background_color=”rgba(0,0,0,0)” background_enable_color=”on” background_color_gradient_direction=”45deg” background_image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/06\/Bestviso_Header_Markenpositionierung-1.png” background_enable_image=”on” custom_button=”on” button_text_size=”20px” button_text_color=”#ffffff” button_bg_color=”rgba(0,0,0,0)” button_border_width=”2px” button_border_color=”#ffffff” button_border_radius=”2px” button_font=”Noto Sans||||||||” button_use_icon=”on” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_icon_placement=”left” text_orientation=”center” background_layout=”light” width=”75%” width_tablet=”” width_phone=”100%” width_last_edited=”on|desktop” custom_padding=”0px|0px|50px|0px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px|0px|50px|0px|false|false” custom_padding_last_edited=”on|phone” mix_blend_mode=”multiply” header_font_size_tablet=”” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” background_last_edited=”on|tablet” parallax_tablet=”off” parallax_phone=”off” button_border_color_tablet=”” button_border_color_phone=”” button_border_color_last_edited=”on|desktop” border_color_all_image=”rgba(0,0,0,0)” global_colors_info=”{}” button_border_color__hover_enabled=”on|desktop” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#aebcc5″ button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”rgba(0,0,0,0)” button_bg_enable_color__hover=”on” button_border_color__hover=”#aebcc5″ background__hover_enabled=”on|desktop” sticky_transition=”on”]<\/p>\n

Use relevant insights to build strong brand positioning.<\/span><\/h2>\n

[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”12px|||||” custom_padding=”0px||23px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”|auto|-25px|auto||” custom_padding=”0px||49px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text ul_item_indent=”20px” module_class=”et_pb_cstm_text ” _builder_version=”4.27.4″ ul_font=”Noto Sans||||||||” ul_text_color=”#003670″ header_2_text_color=”#003670″ custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

The right brand positioning is crucial for your brand\u2019s success. With our market research consulting, you receive targeted support in measuring brand images and identifying the most important brand drivers \u2013 ensuring your brand is optimally positioned in the market.<\/p>\n

Consulting for Strong Brand Positioning<\/h2>\n

Our consulting starts with an analysis of your current brand positioning and any existing market research data. Next, we advise you on selecting the most suitable brand model from the offerings of various market research institutes. Together, we choose the model that best fits your brand and supports your goals.<\/p>\n

We also help you define the brand-relevant information and target groups. This way, you gain precise insights that are critical for your brand positioning.<\/p>\n

Throughout the project, we manage all steps to ensure efficiency and focus.<\/p>\n

Finally, we support you in implementing the results into sales-boosting measures.<\/p>\n

\n

Relevant Insights for Your Brand Strategy<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/10\/Business-Coaching-outline_action-plan-strategy-planning-coaching-implementation-1.png” title_text=”Business Coaching outline_action plan, strategy, planning, coaching, implementation” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”35%” max_width=”35%” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

With our support, you gain a psychologically grounded understanding of the motives, emotions, needs, and triggers that influence both category and brand choice.<\/p>\n

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You also receive guidance on which needs or positioning areas your brand can occupy in the future. These insights enable you and your communication agencies to develop brand- and customer-oriented messaging and activation strategies.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/10\/Business-Coaching-outline_consultation-coaching-advice-business-growth-strategy-1.png” title_text=”Business Coaching outline_consultation, coaching, advice, business growth, strategy” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”35%” max_width=”35%” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

We also support you in defining brand-relevant information and target groups, providing you with precise insights that are critical to your brand positioning. Throughout the entire project, we take the lead in managing the process, ensuring that every step is carried out efficiently and with a clear strategic focus.<\/p>\n

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Furthermore, you can allocate budgets and resources more effectively for successful product development, ensuring your portfolio remains future-proof.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ custom_padding=”21px||1px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”-23px|auto||auto||” custom_padding=”0px||36px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

We activate the results together with your interdisciplinary team (e.g., marketing, communications, trade marketing, sales) in our BESTVISO Insights Activation Workshops,<\/a> where you develop a new brand positioning and actionable communication and marketing strategies.<\/p>\n

You create strategic competitive advantages with a brand positioning that is based on relevant insights about your customers and markets.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ custom_margin=”-23px|auto||auto||” custom_padding=”0px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2019\/10\/Bestviso_Kreis_01b-1.png” align=”center” _builder_version=”4.16″ width=”6%” width_tablet=”10%” width_phone=”15%” width_last_edited=”on|tablet” max_width=”15%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font=”Noto Sans|700|||||||” text_text_color=”#003670″ text_font_size=”20px” text_line_height=”1.3em” custom_margin=”||||false|false” global_colors_info=”{}”]<\/p>\n

You generate strategic competitive advantages through brand positioning
based on relevant insights into customers and markets.<\/h4>\n

[\/et_pb_text][et_pb_button button_url=”mailto:info@bestviso.com?subject=Request%20a%20quote” button_text=”Get in touch” button_alignment=”center” _builder_version=”4.27.4″ button_icon=”$||divi||400″ button_icon_placement=”left” background_layout=”dark” custom_margin=”50px||8px||false|false” custom_padding=”||7px||false|false” box_shadow_style=”preset1″ box_shadow_blur=”23px” box_shadow_spread=”-2px” box_shadow_color=”rgba(0,0,0,0.19)” global_colors_info=”{}” button_text_size__hover_enabled=”on|hover” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|desktop” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on|desktop” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_text_size__hover=”20px” button_bg_color__hover=”#c19915″ button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||20px||false|false” custom_padding=”0px||5px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_align=”center” custom_margin=”50px||||false|false” global_colors_info=”{}”]<\/p>\n

And Action – our Services at a Glance<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|tablet” _builder_version=”4.27.4″ background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2024\/12\/Verlauf_Trennflaeche_12122024.png” max_height_last_edited=”off|phone” custom_margin=”0px||0px||false|false” custom_margin_tablet=”38px||-29px|||” custom_margin_phone=”0px||31px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”0px||0px||false|false” custom_padding_tablet=”30px||0px||false|false” custom_padding_phone=”0px||3px||false|false” global_module=”20815″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” header_2_text_color=”#FFFFFF” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Consulting and Management<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||50px|||” global_module=”20816″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”50px||50px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Market Research Consulting” url=”https:\/\/www.bestviso.com\/en\/market-research-consulting\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/06\/Produktbild_Marktforschungsberatung.png” alt=”BESTVISO Marktforschungsberatung Market Research Consulting” image_icon_width=”68%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/en\/market-research-consulting\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

Target-oriented recommendations of the best methods, processes and institutes.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Market Research Management” url=”https:\/\/www.bestviso.com\/en\/market-research-management\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/06\/Produktbild_Marktforschungsmanagement.png” alt=”BESTVISO Marktforschungsmanagement Brand Research Management” image_icon_width=”68%” _builder_version=”4.27.4″ _module_preset=”default” image_icon_custom_padding=”0px||||false|false” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/en\/market-research-management\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

Project and interim management in operational market research.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Brand Positioning and Development” url=”https:\/\/www.bestviso.com\/markenpositionierung\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/06\/Produktbild_Markenpositionierung.png” alt=”BESTVISO Markenentwicklung Branddevelopment Markenpositionierung Brand positionierung” image_icon_width=”68%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|0px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/markenpositionierung\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

Identify and develop relevant brand drivers.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2024\/12\/Verlauf_Trennflaeche_12122024-1.png” custom_padding=”50px||3px|||” global_module=”20859″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”1px||50px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Workshops and Coaching<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px||3px|||” global_module=”20861″ global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”50px||50px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Insights- und Innovations-Workhop” url=”https:\/\/www.bestviso.com\/insights-und-innovations-workshop\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2025\/10\/Insights-und-Innovations-Workhop.png” alt=”Verbalkonzept Workshop” image_icon_width=”65%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/insights-und-innovations-workshop\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

Develop insights and verbal and product concepts together with customer safaris.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Insights Activation Workshop” url=”https:\/\/www.bestviso.com\/en\/insights-activation\/” image=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2019\/11\/Bestviso-marktforschung-beratung-Innovationen-kachel.jpg” alt=”BESTVISO Innovations-Workshop Gemeinsam Produktkonzepte entwickeln und \u00fcberzeugende Verbalkonzepte schreiben” image_icon_width=”60%” _builder_version=”4.27.4″ _module_preset=”default” min_height=”400px” custom_margin=”||||false|false” custom_padding=”25px|20px|25px|30px|false|false” animation_style=”zoom” link_option_url=”https:\/\/www.bestviso.com\/en\/insights-activation\/” border_radii=”on|13px|13px|13px|13px” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

Transforming insights into actions<\/p>\n

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Strategy and team coaching for insights teams<\/span><\/p>\n

 <\/p>\n

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Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.<\/p>\n

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Use relevant insights to build strong brand positioning.The right brand positioning is crucial for your brand\u2019s success. With our market research consulting, you receive targeted support in measuring brand images and identifying the most important brand drivers \u2013 ensuring your brand is optimally positioned in the market. 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