[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”41px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n
Generally, conducting market research tender doesn\u2019t rank at the top of marketers\u2019 lists of priorities. <\/span>For one thing, such research – if carried out properly – is time-intensive. Secondly, the numerous methods and variegated skill sets offered by market research providers frequently appear like an impenetrable maze!<\/span>\u00a0<\/span><\/p>\n The resultant aversion causes companies to work with only a few providers for years on end. This practice may have its advantages. The research institutes involved do amass a considerable degree of brand and category knowledge, thus increasing their competence at advising. Standardized enable them to develop internal comparative benchmarks. <\/span>Yet we have often observed that these organizations will develop a kind of \u201ccompany affiliation\u201d. As a consequence, for reasons of courtesy they no cease interpreting results in a completely unbiased and objective manner. So they become more susceptible to methodological balancing acts.<\/span>\u00a0<\/span><\/p>\n We heard this very statement from a company that had worked with only one provider for a long time. Due to the long-standing relationship, the company trusted the well-known name and the qualitative methodology offered. However it still didn\u2019t suffice as a basis for making a reliable marketing decision. In this instance, a different market research institute, one possessing a commensurate core competency, would have been more goal-oriented.<\/span>\u00a0<\/span><\/p>\n A further risk is that a company will continue paying unduly high prices for market research, sometimes for years at a stretch. As often happens with contracts for electricity or private insurance providers, many people simply shy away from the discomfort of making a year-end comparison that may signal the need for laborious change. Yet online contract portals offering service-switching functionalities have already emerged for precisely this purpose. Furthermore, the question of market research is even more complex. The criteria such as the staff\u2019s advisory competence or specific industry experience play a crucial role. Grasping and assessing these factors often necessitate years of experience gained through cooperation with various providers.<\/span>\u00a0<\/span><\/p>\n For this reason, it\u2019s worthwhile to conduct market research tenders on a regular basis. Recently we conducted a market research tender for a strategic pricing study, preparing a briefing with clearly defined objectives, methodologies, samples, and questions. The result is that a case price difference of 59% from the least to most expensive provider.<\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.bestviso.com\/wp-content\/uploads\/2021\/10\/2020_12_Marktforschungsausschreibung_Infografik_Twitter-300.png” alt=”market research BESTVISO” title_text=”market research BESTVISO” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” inline_fonts=”Arial” global_colors_info=”{}”]<\/p>\n However, the journey to this clear benchmark was a long one. In addition to the methods tendered by the market research institutes, they offered a wide variety of modules as a means of enriching their offers. We thoroughly examined all of these, carefully weighing both advantages and disadvantages. In the final analysis, they are entered into a matrix, in order to draw sounder comparisons among the various the offer modules. The process takes several days, but the effort proves fruitful. The offer with the optimal price\/performance ratio is finalized for the customer.<\/span>\u00a0<\/span><\/p>\n Which dimensions are particularly important to you? For example, the quality of the panel, specific industry experience, a particularly good moderation of a staff member, or a validated brand model? List the criteria and assign them relative weight. <\/span><\/p>\n The more precisely you describe the scope and goal of the planned study, the better you will be able to compare various offers. The brief should include the background, the business and research objective. Additionally detailed questions, methodology, sampling, the specific test material and benchmarks. More important for you are particular\u00a0core competencies\u00a0of theirs\u00a0that you should\u00a0specifically\u00a0select.\u00a0Compare the offers also with those of smaller\u00a0research\u00a0institutes, which may be\u00a0in a better position to respond\u00a0to your queries\u00a0individually.<\/span>\u00a0<\/span><\/p>\n Furnishing this information\u00a0will save you a considerable\u00a0amount of time\u00a0by enabling you to have\u00a0most important data at a glance\u00a0for comparison\u00a0purposes.\u00a0With some providers, you can\u00a0thus\u00a0spare\u00a0yourself the trouble of reading through endless offers.<\/span>\u00a0<\/span><\/p>\n Besides the absolute price, also consider additional costs for travel and personal presentations, and of course the price per interview. Finally, it bears repeating: the lowest price is not always the best choice. Choose the institute that demonstrates the greatest degree of skill as well as competence. Keeping these considerations in mind, you can reasonably select a somewhat more expensive provider.<\/span>\u00a0<\/span><\/span><\/p>\n A\u00a0sound, considered\u00a0call for tenders with methodologically comparable offers\u00a0is the only way that you will\u00a0increase the return on your market research investment. If you\u00a0are understandably leery of\u00a0market research tenders\u00a0due to a lack of\u00a0time or knowledge\u00a0about the research\u00a0institutes,\u00a0then use\u00a0our expertise.<\/span>\u00a0<\/span><\/p>\n We\u00a0at BESTVISO Market Research Consulting<\/a> or BESTVISO Market Research Management<\/a>\u00a0will be\u00a0glad\u00a0to advise you and carry out\u00a0your\u00a0tenders.<\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Generally, conducting market research tender doesn\u2019t rank at the top of marketers\u2019 lists of priorities. For one thing, such research – if carried out properly – is time-intensive. Secondly, the numerous methods and variegated skill sets offered by market research providers frequently appear like an impenetrable maze!\u00a0 The resultant aversion causes companies to work with […]<\/p>\n","protected":false},"author":4,"featured_media":11189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[72],"tags":[],"class_list":["post-11184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-consulting"],"yoast_head":"\n\u201cBut it\u2019s a renowned institute, so the study must be a good one!”\u00a0<\/h3>\n
A market research tender will increase the ROI of your market research investment\u00a0<\/h2>\n
Five\u00a0tips for a successful market research call for tenders\u00a0<\/h2>\n
1. Determine a catalog of criteria in advance.<\/span> <\/strong><\/h3>\n
2. Write a detailed brief. <\/span><\/h3>\n
<\/span><\/p>\n3. Do not blindly place your trust in an institute simply because it has a major, even renowned name.\u00a0<\/span><\/h3>\n
4. Provide the criteria of the requested studies as a ready matrix to be filled out directly by the research institutes themselves.\u00a0<\/span><\/h3>\n
5. When you select an institute, the price offered for a particular number of cases is not the sole criterion. <\/span><\/h3>\n
Compare apples with\u00a0apples<\/i>\u00a0<\/h2>\n