{"id":17512,"date":"2025-05-13T13:47:43","date_gmt":"2025-05-13T11:47:43","guid":{"rendered":"https:\/\/www.bestviso.com\/marktforschungsberatung\/"},"modified":"2025-09-23T11:45:55","modified_gmt":"2025-09-23T09:45:55","slug":"consulting-market-research","status":"publish","type":"post","link":"https:\/\/www.bestviso.com\/en\/consulting-market-research\/","title":{"rendered":"How You Can Get More Out of Your Data with Market Research Consulting"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&#8220;How can I make sure that the results of our market research studies are well understood by all stakeholders?&#8221; or &#8220;What can I do to ensure they lead to effective strategies and actions?&#8221;<br data-start=\"326\" data-end=\"329\" \/>These are questions many corporate market researchers ask themselves. To succeed in this, a high level of competence in market research consulting is essential. In this article, we\u2019ll show what defines good market research consulting and how it can help you get the most out of your market research results and make them actionable.<\/p>\n<h2>What Market Research Consulting Is All About<\/h2>\n<p class=\"\" data-start=\"718\" data-end=\"1077\">For a long time, it was controversial in the industry whether market researchers should give concrete recommendations for action. This applied to both market research agencies and in-house market researchers. But that has changed. Today, people even say that market research consulting is essential to get the maximum return from a market research investment.<\/p>\n<p class=\"\" data-start=\"1079\" data-end=\"1554\">At its core, market research consulting means formulating insights in words that everyone can understand. But that\u2019s just the basic foundation. Consulting should also present alternative scenarios for specific questions and provide concrete recommendations. Additionally, corporate market researchers should be actively involved in turning insights into strategies. After all, with findings from various market research institutes, they possess a broad and profound overview.<\/p>\n<p class=\"\" data-start=\"1556\" data-end=\"1896\">This means that corporate market researchers can\u2014and should\u2014also act as consultants. This includes, for example, not just waiting for study requests to come in but actively pointing out information gaps, suggesting studies, and taking responsibility for implementation. It also includes being proactive and influencing management decisions.<\/p>\n<p class=\"\" data-start=\"1898\" data-end=\"2050\">It is essential that these recommendations are not just based on assumptions, but on solid, scientifically grounded insights from high-quality research.<\/p>\n<h2>The Levels and Roles of Market Research Consulting in Corporate Research<\/h2>\n<p>There are different <strong>consulting roles<\/strong> for market researchers, each with varying degrees of focus on content or process.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17249 alignnone size-large\" src=\"https:\/\/www.bestviso.com\/wp-content\/uploads\/2024\/12\/Bild1_Nero-AI_Photo-1024x347.png\" alt=\"Marktforschungsberatung BESTVISO\" width=\"555\" height=\"188\" \/><\/p>\n<p class=\"\" data-start=\"2257\" data-end=\"2356\">As an <strong data-start=\"2257\" data-end=\"2285\">objective observer<\/strong>, you ask thought-provoking questions that encourage deeper reflection.<\/p>\n<p class=\"\" data-start=\"2359\" data-end=\"2466\">In the role of<strong data-start=\"2359\" data-end=\"2400\"> analyst <\/strong>and<strong data-start=\"2359\" data-end=\"2400\"> researcher<\/strong>, you gather information to evaluate it and derive solid insights.<\/p>\n<p class=\"\" data-start=\"2469\" data-end=\"2591\">The<strong data-start=\"2469\" data-end=\"2495\"> process consultant<\/strong> observes the problem-solving process and provides valuable feedback that leads to optimization.<\/p>\n<p class=\"\" data-start=\"2594\" data-end=\"2713\">As a<strong data-start=\"2594\" data-end=\"2633\"> contributor to problem-solving<\/strong>, you suggest concrete courses of action that can effectively address the issue.<\/p>\n<p class=\"\" data-start=\"2716\" data-end=\"2852\">In your role as <strong data-start=\"2716\" data-end=\"2746\">trainer and moderator<\/strong>, you guide the client to develop and implement their own solutions, empowering them to act independently.<\/p>\n<p class=\"\" data-start=\"2855\" data-end=\"2965\">The <strong data-start=\"2855\" data-end=\"2869\">expert<\/strong> provides well-grounded assessments and shares specialized knowledge to solve complex questions.<\/p>\n<p class=\"\" data-start=\"2968\" data-end=\"3097\">As an <strong data-start=\"2968\" data-end=\"2986\">advocate<\/strong>, you passionately champion the client&#8217;s interests and represent their concerns with dedication and conviction.<\/p>\n<h2>The 7 Levels of Market Research Consulting<\/h2>\n<p>Beyond that, there are different <strong>levels of consulting<\/strong>, each pursuing specific goals and focus areas to support the client on different levels.<\/p>\n<ol>\n<li><strong data-start=\"325\" data-end=\"352\">Informative consulting:<\/strong> This stage involves providing information and data to support management in decision-making. The consulting role here consists of collecting, analyzing, and preparing data to inform management about relevant market conditions, customer needs, and competitive factors.<\/li>\n<li><strong data-start=\"622\" data-end=\"652\">Interpretative consulting:<\/strong> This stage is about explaining the meaning of data and analyses and helping management to place them in the right context. The consulting role consists not only of presenting data but also interpreting their implications and helping management understand the impact on the company.<\/li>\n<li>In <strong>informative consulting,<\/strong> the focus is on providing management with important information and data that assist in decision-making. Here, the consultant collects and analyzes relevant market conditions, customer needs, and competitive factors to inform management.<\/li>\n<li>In <strong>interpretative consulting,<\/strong> the emphasis is placed on the meaning of this data. The consultant helps management to understand the analysis results in the correct context and to recognize their implications.<\/li>\n<li>When it comes to <strong>consulting in strategic decisions<\/strong>, the market researcher supports management not only with facts, but also proposes concrete strategies and helps in evaluating different options.<\/li>\n<li>In <strong>change management consulting<\/strong>, the focus is on implementing changes that are based on market research findings. The consultant plans, communicates, and monitors the change process to ensure that the desired outcomes are achieved.<\/li>\n<li>Finally, the consultant develops into a trusted partner in a long-term <strong>strategic partnership<\/strong>, who continuously provides insights, identifies trends, and supports the company in adapting its long-term strategy.<\/li>\n<\/ol>\n<h2>Summary<\/h2>\n<p class=\"\" data-start=\"153\" data-end=\"600\">Market research consulting combines the expertise of market research with the practical application of action recommendations. It is always carried out with regard to neutrality as well as an institute-independent perspective. It helps companies make well-founded decisions by delivering scientifically based insights. However, incorrect consulting can have negative consequences, which is why precise, independent consulting is crucial.<\/p>\n<p class=\"\" data-start=\"602\" data-end=\"782\">Make use of BESTVISO&#8217;s experience in market research consulting. We advise you on which market research measures best suit your goals and support you in their implementation.<\/p>\n<p class=\"\" data-start=\"784\" data-end=\"929\">If you are a corporate market researcher and want to expand your consulting skills, then discover our <a href=\"https:\/\/www.bestviso.com\/en\/company-market-research-coaching\/\">coaching for corporate market research<\/a>!<\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Sources:<\/p>\n<p>1. Ottawa, M. &amp; Winkler, R. (2018). Kompetenzen f\u00fcr die Marktforschung: Was Marktforscher zukunftssicher macht. Walter de Gruyter GmbH &amp; Co Oldenbourg.<\/p>\n<p>2. Wiedenfeld, Jutta (2013): Was ist Beratung? Die Perspektive der betrieblichen Marktforschung. <a href=\"https:\/\/www.marktforschung.de\/marktforschung\/a\/was-ist-beratung-die-perspektive-der-betrieblichen-marktforschung\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.marktforschung.de\/marktforschung\/a\/was-ist-beratung-die-perspektive-der-betrieblichen-marktforschung\/<\/a> (abgerufen am 12.11.2024).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;How can I make sure that the results of our market research studies are well understood by all stakeholders?&#8221; or &#8220;What can I do to ensure they lead to effective strategies and actions?&#8221;These are questions many corporate market researchers ask themselves. To succeed in this, a high level of competence in market research consulting is [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[72],"tags":[205,112,206,207],"class_list":["post-17512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-research-consulting","tag-consulting","tag-market-research","tag-market-research-consulting","tag-market-research-institute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market Research Consulting \u2013 7 Levels of Success \u2013 BESTVISO<\/title>\n<meta name=\"description\" content=\"Market Research Consulting: In 7 Steps from Data Analyst to Strategic Advisor. Expand Your Consulting Skills with Intention! \ud83d\udc49\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bestviso.com\/en\/consulting-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How You Can Get More Out of Your Data with Market Research Consulting\" \/>\n<meta property=\"og:description\" content=\"Market Research Consulting: In 7 Steps from Data Analyst to Strategic Advisor. 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