Nov 22, 2023 | Brand, Brand Management
Brand image is a decisive factor for the success of a company. It influences how customers perceive your brand and whether they identify with it. To manage your brand image effectively, it is essential to measure it regularly. However, marketing managers face a number...
Dec 13, 2019 | Brand, Brand Management
Digital transformation exerts an ongoing influence on brand management. Companies will continue to succeed only if they can preserve their brand’s essence – while at the same time adapting to evolving contextual circumstances or pursuing their own visionary momentum....
