Owners of strong brands are aware of the particular brand drivers that strengthen their brands while differentiating them from the competition. Properly implemented, the brand drivers will develop their own, unmistakable brand image, by maintaining a clear profile and...
Digital transformation exerts an ongoing influence on brand leadership. Companies will continue to succeed only if they can preserve their brand’s essence – while at the same time adapting to evolving contextual circumstances or pursuing their own visionary momentum....
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