Innovation Archives

AI Persona Avatars as a New Interface to the Target Audience

Sep 1, 2026 | Innovation

Companies invest significant budgets in market research. Yet in practice, a familiar problem repeatedly emerges: The insights gained end up in presentations, reports, or databases and are only partially utilized. High investments in understanding target audiences....

Innovation Development – Between Excitement for Ideas and the Reality of the Target Audience

May 12, 2026 | Innovation

Innovation projects almost always begin with enthusiasm. There are ideas, sketches, technical possibilities. Teams talk about scaling, differentiation, competitive advantages. And exactly here, in innovation development, a quiet but consequential shift in perspective...

Writing successful verbal concepts

Oct 5, 2021 | Innovation, Innovation

How do I write verbal concepts that will increase the success rate of my innovations? This is a question we frequently encounter. An important criterion for success is a strong consumer insight – to assist companies in designing their products and marketing...

AI Persona Avatars as a New Interface to the Target Audience

Innovation Development – Between Excitement for Ideas and the Reality of the Target Audience

Writing successful verbal concepts

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