+49 (0) 40 52 47 89 02-0 info@bestviso.com

BESTVISO Brand Positioning and Development

Strategic brand positioning: understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands

Brand differentiation is growing ever more subtle. Customers are responding to a wide array of options, and sales and distribution channels are merging. A precise understanding of both how people perceive your brands as well as the relevant brand-selection drivers will furnish strategic advantages that set you apart from the competition.

Focusing your brand positioning – targeted and relevant

We will guide you with both selection of brand information relevant for you as well as implementation of the results in measures designed to promote sales. You will receive:

  • a far-reaching grasp of the emotions, needs, and events that influence selection of both category and brand
  • information about the needs or positioning areas you can occupy in the future
  • valuable tips for communicating and capitalizing on your assets – customized to your brand and customers
  • a strategy for future-oriented portfolio configuration

We will guide you and accompany you with:

  • focusing the target of your research and investigation
  • defining the most relevant questions for you to raise
  • selecting and recommending appropriate market research methods
  • Screening, soliciting, and selecting the most cost-effective market research providers
  • ensuring quality in every step of a project
  • drawing conclusions and deriving positioning strategies for your brand

We capitalize on the findings with your interdisciplinary team (e. g., marketing, communication, trade marketing, sales) in our BESTVISO Insights Workshop, where you will develop various new approaches for your marketing and communications strategy. 

You will generate strategic competitive advantages with a brand positioning based on relevant insights about customers and markets.

Our services at a glance

BESTVISO Market Research Consulting

Objective oriented recommendations for the best methods and market research agencies


BESTVISO Client Safari and Insights Workshops

Understand psychological needs, generate Insights

BESTVISO Secondary analyses

Strategically realizable consolidation of external information

BESTVISO Market Research Management

Project and interim management for Company Market Research

BESTVISO Trend Selection

Turn trends into actions

BESTVISO Knowledge Management

Executive Summaries based on existing studies – for sound decisions

Markenpositionierung BESTVISO

BESTVISO Brand Positioning and Development

Understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands

BESTVISO Innovation

Collectively develop product concepts
Shopper Insights

BESTVISO Shopper and Trade Insights and Activation

Understanding shoppers’ path to purchase, and mobilizing retail sales


Insights Aktivierungs-Workshop Aus Insights werden geschäftsfördernde Maßnahmen und Aktionen

BESTVISO Insights Activation Workshop

Transforming insights into actions

BESTVISO Betriebliche Marktforschung Coaching

BESTVISO Company Market Research - Coaching

Strategy and team coaching for company market research

Keep up to date. With BESTVISO.

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About us

Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.



Anckelmannsplatz 1
EG, Aufgang C
20537 Hamburg
E-mail: info@bestviso.com
Telephone: +49 (0) 40 52 47 89 02-0

About us