Brand differentiation is growing ever more subtle. Customers are responding to a wide array of options, and sales and distribution channels are merging. A precise understanding of both how people perceive your brands as well as the relevant brand-selection drivers will furnish strategic advantages that set you apart from the competition.

Focusing your brand positioning – targeted and relevant

We will guide you with both selection of brand information relevant for you as well as implementation of the results in measures designed to promote sales. You will receive:

• a far-reaching grasp of the emotions, needs, and events that influence selection of both category and brand
• information about the needs or positioning areas you can occupy in the future
• valuable tips for communicating and capitalizing on your assets – customized to your brand and customers
• a strategy for future-oriented portfolio configuration

We will guide you and accompany you with:

• focusing the target of your research and investigation
• defining the most relevant questions for you to raise
• selecting and recommending appropriate market research methods
• Screening, soliciting, and selecting the most cost-effective market research providers
• ensuring quality in every step of a project
• drawing conclusions and deriving positioning strategies for your brand

We capitalize on the findings with your interdisciplinary team (e. g., marketing, communication, trade marketing, sales) in our BESTVISO Insights Workshop, where you will develop various new approaches for your marketing and communications strategy.