Strategic brand positioning: understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands
Brand differentiation is growing ever more subtle. Customers are responding to a wide array of options, and sales and distribution channels are merging. A precise understanding of both how people perceive your brands as well as the relevant brand-selection drivers will furnish strategic advantages that set you apart from the competition.
Focusing your brand positioning – targeted and relevant
We will guide you with both selection of brand information relevant for you as well as implementation of the results in measures designed to promote sales. You will receive:
- a far-reaching grasp of the emotions, needs, and events that influence selection of both category and brand
- information about the needs or positioning areas you can occupy in the future
- valuable tips for communicating and capitalizing on your assets – customized to your brand and customers
- a strategy for future-oriented portfolio configuration
We will guide you and accompany you with:
- focusing the target of your research and investigation
- defining the most relevant questions for you to raise
- selecting and recommending appropriate market research methods
- Screening, soliciting, and selecting the most cost-effective market research providers
- ensuring quality in every step of a project
- drawing conclusions and deriving positioning strategies for your brand
We capitalize on the findings with your interdisciplinary team (e. g., marketing, communication, trade marketing, sales) in our BESTVISO Insights Workshop, where you will develop various new approaches for your marketing and communications strategy.
You will generate strategic competitive advantages with a brand positioning based on relevant insights about customers and markets.
Our services at a glance
BESTVISO Market Research Consulting
Objective oriented recommendations for the best methods and market research agencies
BESTVISO Client Safari and Insights Workshops
Understand psychological needs, generate Insights
BESTVISO Secondary analyses
Strategically realizable consolidation of external information
BESTVISO Market Research Management
BESTVISO Trend Selection
Turn trends into actions
BESTVISO Knowledge Management
Executive Summaries based on existing studies – for sound decisions
BESTVISO Brand Positioning and Development
Understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands
BESTVISO Shopper and Trade Insights and Activation
Understanding shoppers’ path to purchase, and mobilizing retail sales
BESTVISO Insights Activation Workshop
Transforming insights into actions
BESTVISO Company Market Research – Coaching
Strategy and team coaching for company market research
Keep up to date. With BESTVISO.
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Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.
EG, Aufgang C
Telephone: +49 (0) 40 52 47 89 02-0