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Adding more value to your investments with the market research call for tenders
Generally, conducting market research tender doesn’t rank at the top of marketers’ lists of priorities. For one thing, such research - if carried...
Insights activation workshop
In an era marked by digital transformation, the new currency has become information and shared knowledge. Both are fundamental for marketing and...
The path to market success: knowledge of brand drivers
Owners of strong brands are aware of the particular brand drivers that strengthen their brands while differentiating them from the competition....
Competitive advantages through knowledge management
Knowledge - as we all know - is power. Hence the reluctance, at times, of those responsible in the company to share knowledge; they want to render...
Social media monitoring and analytics
Recently introduced channels for interactive advertising and communication require businesses to engage in continuous social media monitoring and...
Brand purpose as a success factor for brand strategy
What is your company’s raison d’être? What added value do you offer your customers? Why is your company better than any other at providing that?...
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