Pin-point the public’s emotional needs and driving forces – keeping your finger on the pulse of consumers and shopper, while generating authentic insights.
Are you eager to generate new insights? Is your company seeking to detect areas of psychological conflict and unfulfilled consumer needs?
With BESTVISO Insights Workshops, you will develop successful business ideas, based on current, relevant consumer needs. In tandem with a suitable market research agency, our Insights Workshops will organize consumer studies and surveys for your company.
During the process of in-home interviews, you will observe, accompany, and survey participants in the course of their unscripted lives and/or at the point of sale. Your interdepartmental or in-house team will also take part in the Customer Safari. During this in-house workshop, together with your team we will define the key insights emerging from the at-home or in-store interview.
Our Insights Workshops, aimed at identifying areas of psychological conflict for developing new product ideas, will typically consist of the following stages:
- Defining business objectives, category, and target group
- Selecting the market research agency for consumer screening
- Creating and coordinating surveys and questionnaires
- Home and point-of-sale visits conducted by your team (e.g. marketing, market research, sales, and/or R&D) and BESTVISO
- Gathering observations during the workshop
- Defining, drafting, and selecting key insights
This workshop can be combined with the BESTVISO “Innovation” offer. On the second day, together we will use the insights as a basis for new ideas and specifically articulated concepts.
You will generate business growth by means of product innovations based upon accurate and relevant consumer and shopper insights.
Our services at a glance
BESTVISO Market Research Consulting
Objective oriented recommendations for the best methods and market research agencies
BESTVISO Client Safari and Insights Workshops
Understand psychological needs, generate Insights
BESTVISO Secondary analyses
Strategically realizable consolidation of external information
BESTVISO Market Research Management
BESTVISO Trend Selection
Turn trends into actions
BESTVISO Knowledge Management
Executive Summaries based on existing studies – for sound decisions
BESTVISO Brand Positioning and Development
Understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands
BESTVISO Shopper and Trade Insights and Activation
Understanding shoppers’ path to purchase, and mobilizing retail sales
BESTVISO Insights Activation Workshop
Transforming insights into actions
BESTVISO Company Market Research – Coaching
Strategy and team coaching for company market research
Keep up to date. With BESTVISO.
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Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.
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T +49 (0) 40 52 47 89 02-0