BESTVISO Client Safari and Insights Workshops

Pin-point the public’s emotional needs and driving forces –  keeping your finger on the pulse of consumers and shopper, while generating authentic insights.

Are you eager to generate new insights? Is your company seeking to detect areas of psychological conflict and unfulfilled consumer needs?

With BESTVISO Insights Workshops, you will develop successful business ideas, based on current, relevant consumer needs. In tandem with a suitable market research agency, our Insights Workshops will organize consumer studies and surveys for your company.

During the process of in-home interviews, you will observe, accompany, and survey participants in the course of their unscripted lives and/or at the point of sale. Your interdepartmental or in-house team will also take part in the Customer Safari. During this in-house workshop, together with your team we will define the key insights emerging from the at-home or in-store interview.

Our Insights Workshops, aimed at identifying areas of psychological conflict for developing new product ideas, will typically consist of the following stages:

 

  • Defining business objectives, category, and target group
  • Selecting the market research agency for consumer screening
  • Creating and coordinating surveys and questionnaires
  • Home and point-of-sale visits conducted by your team (e.g. marketing, market research, sales, and/or R&D) and BESTVISO
  • Gathering observations during the workshop
  • Defining, drafting, and selecting key insights

This workshop can be combined with the BESTVISO “Innovation” offer. On the second day, together we will use the insights as a basis for new ideas and specifically articulated concepts.

You will generate business growth by means of product innovations based upon accurate and relevant consumer and shopper insights.

Our services at a glance

BESTVISO Market Research Consulting

Objective oriented recommendations for the best methods and market research agencies

 

BESTVISO Client Safari and Insights Workshops

Understand psychological needs, generate Insights

BESTVISO Secondary analyses

Strategically realizable consolidation of external information

BESTVISO Market Research Management

Project and interim management for Company Market Research

BESTVISO Trend Selection

Turn trends into actions

BESTVISO Knowledge Management

Executive Summaries based on existing studies – for sound decisions

Markenpositionierung BESTVISO

BESTVISO Brand Positioning and Development

Understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands

BESTVISO Innovation

Collectively develop product concepts
Shopper Insights

BESTVISO Shopper and Trade Insights and Activation

Understanding shoppers’ path to purchase, and mobilizing retail sales

 

Insights Aktivierungs-Workshop Aus Insights werden geschäftsfördernde Maßnahmen und Aktionen

BESTVISO Insights Activation Workshop

Transforming insights into actions

BESTVISO Betriebliche Marktforschung Coaching

BESTVISO Company Market Research – Coaching

 Strategy and team coaching for company market research

 

Keep up to date. With BESTVISO.

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About us

Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.

 

Contact

BESTVISO GmbH
Anckelmannsplatz 1
EG, Aufgang C
20537 Hamburg
T +49 (0) 40 52 47 89 02-0
E-mail info@bestviso.com

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