Client Safari and Insights Workshops

Pin-point the public’s emotional needs and driving forces – keeping your finger on the pulse of consumers and shopper, while generating authentic insights.

Are you eager to generate new insights? Is your company seeking to detect areas of psychological conflict and unfulfilled consumer needs?

With BESTVISO Insights Workshops, you will develop successful business ideas, based on current, relevant consumer needs. In tandem with a suitable market research agency, our Insights Workshops will organize consumer studies and surveys for your company.

During the process of in-home interviews, you will observe, accompany, and survey participants in the course of their unscripted lives and/or at the point of sale. Your interdepartmental or in-house team will also take part in the Customer Safari. During this in-house workshop, together with your team we will define the key insights emerging from the at-home or in-store interview.

Our Insights Workshops, aimed at identifying areas of psychological conflict for developing new product ideas, will typically consist of the following stages:

Defining business objectives, category, and target group
Selecting the market research agency for consumer screening
Creating and coordinating surveys and questionnaires
Home and point-of-sale visits conducted by your team (e.g. marketing, market research, sales, and/or R&D) and BESTVISO
Gathering observations during the workshop
Defining, drafting, and selecting key insights

This workshop can be combined with the BESTVISO “Innovation” offer. On the second day, together we will use the insights as a basis for new ideas and specifically articulated concepts.