Would you like to transform the results of a market research investigation into specific marketing or sales strategies? After all, insights alone still don’t guarantee success in business. After market research investigations have been carried out, what counts more than ever is rendering the results usable for your business as well as across departmental boundaries. Given the enormous quantity of data, it is not always easy to transform these results into strategic planning and activity.

What’s important: specific actions and activity based on powerful insights. For a persuasive return on investment, besides the quality of the objective and of the study, the effectiveness of the implementation activity is also decisive.

In the BESTVISO-moderated workshops held to enable you to capitalize on insights, you and your teams from marketing and/or sales will develop specific, feasible steps to accomplish that.

Contents:

• Defining the objective and specific needs requisite for the activities (e.g., capitalizing on new target groups, listing arguments for business, portfolio expansion, and the like)
• Reviewing results comprehensively (new and existing insights)
• Defining the most important key insights: we will dig out the golden nuggets.
• Preparing capitalization of each selected insight, to be done by project manager
• Selecting the most significant ways to capitalize on ideas for greater success in business.

Naturally, this process will also encompass defining the responsibilities and timing for the entire team in the company.