+49 (0) 40 52 47 89 02-0 info@bestviso.com

BESTVISO Trend Research and Selection

Navigate trend currents, and spot relevant trends for your innovations and communication

Can you detect new trends? Spotting them early on will enable you to successfully translate them into new products as well as into persuasive communication for your marketing and sales. With the proper foresight, you will forge improved long-term plans and utilize your innovation pipeline more efficiently. This way, you can deploy product development and R&D more effectively. Our trend analyses feature all the important steps and information: trend review, market analysis, and conversion of these analyses into products and categories that bear relevance for the future.

To accomplish this task, BESTVISO employs secondary research with data mining. We use worldwide trend studies and screen the prioritization and use of existing trend information for your product conception and commercial communication.

The analysis consists of the following steps:

  • Defining business objectives
  • Defining the category, brands, and target groups
  • Setting the abstraction level (megatrends, trend signals, psychological insights)
  • Analysis and presentation by BESTVISO

To capitalize on these trends, we utilize trend analysis in our innovation workshop. Here, you and your team will develop new and innovative product ideas.  

Make sure that new product development is based upon relevant trend currents – in order to successfully position your company for the future.

Our services at a glance

BESTVISO Market Research Consulting

Objective oriented recommendations for the best methods and market research agencies


BESTVISO Client Safari and Insights Workshops

Understand psychological needs, generate Insights

BESTVISO Secondary analyses

Strategically realizable consolidation of external information

BESTVISO Market Research Management

Project and interim management for Company Market Research

BESTVISO Trend Selection

Turn trends into actions

BESTVISO Knowledge Management

Executive Summaries based on existing studies – for sound decisions

Markenpositionierung BESTVISO

BESTVISO Brand Positioning and Development

Understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands

BESTVISO Innovation

Collectively develop product concepts
Shopper Insights

BESTVISO Shopper and Trade Insights and Activation

Understanding shoppers’ path to purchase, and mobilizing retail sales


Insights Aktivierungs-Workshop Aus Insights werden geschäftsfördernde Maßnahmen und Aktionen

BESTVISO Insights Activation Workshop

Transforming insights into actions

BESTVISO Betriebliche Marktforschung Coaching

BESTVISO Company Market Research - Coaching

Strategy and team coaching for company market research

Keep up to date. With BESTVISO.

Always well informed about current developments in market research, featuring exciting societal and marketing trends, and surprising insights: subscribe now to our BESTVISO newsletter.

About us

Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.



Anckelmannsplatz 1
EG, Aufgang C
20537 Hamburg
E-mail: info@bestviso.com
Telephone: +49 (0) 40 52 47 89 02-0

About us