Navigate trend currents, and spot relevant trends for your innovations and communication
Can you detect new trends? Spotting them early on will enable you to successfully translate them into new products as well as into persuasive communication for your marketing and sales. With the proper foresight, you will forge improved long-term plans and utilize your innovation pipeline more efficiently. This way, you can deploy product development and R&D more effectively. Our trend analyses feature all the important steps and information: trend review, market analysis, and conversion of these analyses into products and categories that bear relevance for the future.
To accomplish this task, BESTVISO employs secondary research with data mining. We use worldwide trend studies and screen the prioritization and use of existing trend information for your product conception and commercial communication.
The analysis consists of the following steps:
- Defining business objectives
- Defining the category, brands, and target groups
- Setting the abstraction level (megatrends, trend signals, psychological insights)
- Analysis and presentation by BESTVISO
To capitalize on these trends, we utilize trend analysis in our innovation workshop. Here, you and your team will develop new and innovative product ideas.
Make sure that new product development is based upon relevant trend currents – in order to successfully position your company for the future.
Our services at a glance
BESTVISO Market Research Consulting
Objective oriented recommendations for the best methods and market research agencies
BESTVISO Client Safari and Insights Workshops
Understand psychological needs, generate Insights
BESTVISO Secondary analyses
Strategically realizable consolidation of external information
BESTVISO Market Research Management
BESTVISO Trend Selection
Turn trends into actions
BESTVISO Knowledge Management
Executive Summaries based on existing studies – for sound decisions
BESTVISO Brand Positioning and Development
Understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands
BESTVISO Shopper and Trade Insights and Activation
Understanding shoppers’ path to purchase, and mobilizing retail sales
BESTVISO Insights Activation Workshop
Transforming insights into actions
BESTVISO Company Market Research – Coaching
Strategy and team coaching for company market research
Keep up to date. With BESTVISO.
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Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.
EG, Aufgang C
Telephone: +49 (0) 40 52 47 89 02-0