+49 (0) 40 52 47 89 02-0 info@bestviso.com

The BESTVISO team for you

A team that keeps your objectives in view

By virtue of our many years of experience in business, international conglomerates, and mid-sized companies, along with our extensive skills in psychology and management on the company side, we are your knowledgeable partner for insights and innovation – and for workshops aimed at capitalizing on them.
BESTVISO Sabine Henjes

Sabine Henjes

  • Since 1996, has held leading management positions for strategic market research in market research agencies and international brand-name companies such as Tchibo GmbH, iglo GmbH, and Carlsberg Deutschland GmbH, among others
  • Extensive industry experience in consumer goods, trade, and services sectors
  • Complete coverage of the methodological spectrum, ranging from generation of insights through monitoring of market success
  • Topical studies for focus points, brand positioning studies, and target-group segmentations, as well as brand leadership, brand development, and strategic capitalization
  • Since 2011, has been involved in development of the market research industry, in leadership capacity for the Northern Regional Group of the Professional Association of German Marketing and Social Researchers
  • Close contact with marketing challenges and strategies gained through membership in the Marketing Club Hamburg
  • Additional qualifications: Certified Systemic Management Coach and Team Coach® under the aegis of the new Hamburg School,  motivational consultant (MPA), trainer, facilitator, and process consultant


BESTVISO Lydia Trautner

Lydia Trautner

  • Over thirty years’ experience as graduate business economics expert in various company market research positions, at companies such as Tchibo GmbH and Colgate-Palmolive GmbH
  • Marketing skill and competence gained through positions held as Senior Product Manager
  • Member of a global innovation team, responsible as Insights Manager for generating insights and for product development
  • Team and insights experience, both globally and Europe-wide; most recently held responsibility for Germany, Austria, and Switzerland
  • Coverage of entire spectrum of ad hoc studies, as well as trade and consumer panel analyses
  • Topical focal points: shoppers and trade, category insights and management, capitalizing on insights-based marketing oriented towards on consumers, shoppers, and sales and distribution
  • Additional qualifications: holding and facilitating workshops for innovation and for implementing insights into strategies and means for capitalizing on them; synectics techniques

BESTVISO. Turn your insights into revenue.

Our services at a glance

BESTVISO Market Research Consulting

Objective oriented recommendations for the best methods and market research agencies


BESTVISO Client Safari and Insights Workshops

Understand psychological needs, generate Insights

BESTVISO Secondary analyses

Strategically realizable consolidation of external information

BESTVISO Market Research Management

Project and interim management for Company Market Research

BESTVISO Trend Selection

Turn trends into actions

BESTVISO Knowledge Management

Executive Summaries based on existing studies – for sound decisions

Markenpositionierung BESTVISO

BESTVISO Brand Positioning and Development

Understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands

BESTVISO Innovation

Collectively develop product concepts
Shopper Insights

BESTVISO Shopper and Trade Insights and Activation

Understanding shoppers’ path to purchase, and mobilizing retail sales


Insights Aktivierungs-Workshop Aus Insights werden geschäftsfördernde Maßnahmen und Aktionen

BESTVISO Insights Activation Workshop

Transforming insights into actions

BESTVISO Betriebliche Marktforschung Coaching

BESTVISO Company Market Research - Coaching

Strategy and team coaching for company market research

Get inspired—by our input. Discover our knowledge blog.

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Anckelmannsplatz 1
EG, Aufgang C
20537 Hamburg

E-mail: info@bestviso.com

Telephone: +49 (0) 40 52 47 89 02-0

About us

Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.



Anckelmannsplatz 1
EG, Aufgang C
20537 Hamburg
T +49 (0) 40 52 47 89 02-0
E-mail info@bestviso.com

About us