A team that keeps your objectives in view
- Since 1996, has held leading management positions for strategic market research in market research agencies and international brand-name companies such as Tchibo GmbH, iglo GmbH, and Carlsberg Deutschland GmbH, among others
- Extensive industry experience in consumer goods, trade, and services sectors
- Complete coverage of the methodological spectrum, ranging from generation of insights through monitoring of market success
- Topical studies for focus points, brand positioning studies, and target-group segmentations, as well as brand leadership, brand development, and strategic capitalization
- Since 2011, has been involved in development of the market research industry, in leadership capacity for the Northern Regional Group of the Professional Association of German Marketing and Social Researchers
- Close contact with marketing challenges and strategies gained through membership in the Marketing Club Hamburg
- Additional qualifications: Certified Systemic Management Coach and Team Coach® under the aegis of the new Hamburg School, motivational consultant (MPA), trainer, facilitator, and process consultant
- Over thirty years’ experience as graduate business economics expert in various company market research positions, at companies such as Tchibo GmbH and Colgate-Palmolive GmbH
- Marketing skill and competence gained through positions held as Senior Product Manager
- Member of a global innovation team, responsible as Insights Manager for generating insights and for product development
- Team and insights experience, both globally and Europe-wide; most recently held responsibility for Germany, Austria, and Switzerland
- Coverage of entire spectrum of ad hoc studies, as well as trade and consumer panel analyses
- Topical focal points: shoppers and trade, category insights and management, capitalizing on insights-based marketing oriented towards on consumers, shoppers, and sales and distribution
- Additional qualifications: holding and facilitating workshops for innovation and for implementing insights into strategies and means for capitalizing on them; synectics techniques
BESTVISO. Turn your insights into revenue.
Our services at a glance
BESTVISO Market Research Consulting
Objective oriented recommendations for the best methods and market research agencies
BESTVISO Client Safari and Insights Workshops
Understand psychological needs, generate Insights
BESTVISO Secondary analyses
Strategically realizable consolidation of external information
BESTVISO Market Research Management
BESTVISO Trend Selection
Turn trends into actions
BESTVISO Knowledge Management
Executive Summaries based on existing studies – for sound decisions
BESTVISO Brand Positioning and Development
Understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands
BESTVISO Shopper and Trade Insights and Activation
Understanding shoppers’ path to purchase, and mobilizing retail sales
BESTVISO Insights Activation Workshop
Transforming insights into actions
BESTVISO Company Market Research – Coaching
Strategy and team coaching for company market research
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Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.
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