Develop innovative product ideas and verbal concepts

Are you seeking new, innovative product concepts? Using the BESTVISO Innovation Workshops, you will develop solutions based on relevant market insights, as well as those emanating from your customers, consumers, and shoppers – and, of course, from current trends. This way, you can secure your long-term success on the market and always stay on the cutting edge of innovation development.

With the aid of diverse creativity techniques, such as Synectics and Design Thinking, you will brainstorm to develop innovative product concepts and ideas, of which the most relevant will then be selected, finalized, and verbalized.

BESTVISO Innovation Workshops consist of the following stages:

• Defining business objectives
• Defining categories, brands, and target groups
• Presenting and integrating existing insights and trends
• Selecting insights and developing concepts
• Defining and drafting clear, consumer-oriented verbal concepts

By the conclusion of the workshop, you will have a large pool of product ideas for your short-term or medium-term innovation pipeline. You will review the verbal concepts for economic feasibility, and then validate select ones among them in preparation for a successful launch.

This workshop can be combined with BESTVISO market research consulting and BESTVISO market research management. 

That way, you will be fully positioned for your innovation development and will be able to efficiently utilize trends and market insights.