Develop innovative product ideas and verbal concepts
Are you seeking new, innovative product concepts? Using the BESTVISO Innovation Workshops, you will develop solutions based on relevant market insights, as well as those emanating from your customers, consumers, and shoppers – and, of course, from current trends. This way, you can secure your long-term success on the market and always stay on the cutting edge of innovation development.
With the aid of diverse creativity techniques, such as Synectics and Design Thinking, you will brainstorm to develop innovative product concepts and ideas, of which the most relevant will then be selected, finalized, and verbalized.
BESTVISO Innovation Workshops consist of the following stages:
- Defining business objectives
- Defining categories, brands, and target groups
- Presenting and integrating existing insights and trends
- Selecting insights and developing concepts
- Defining and drafting clear, consumer-oriented verbal concepts
By the conclusion of the workshop, you will have a large pool of product ideas for your short-term or medium-term innovation pipeline. You will review the verbal concepts for economic feasibility, and then validate select ones among them in preparation for a successful launch.
That way, you will be fully positioned for your innovation development and will be able to efficiently utilize trends and market insights.
Our services at a glance
BESTVISO Market Research Consulting
Objective oriented recommendations for the best methods and market research agencies
BESTVISO Client Safari and Insights Workshops
Understand psychological needs, generate Insights
BESTVISO Secondary analyses
Strategically realizable consolidation of external information
BESTVISO Market Research Management
BESTVISO Trend Selection
Turn trends into actions
BESTVISO Knowledge Management
Executive Summaries based on existing studies – for sound decisions
BESTVISO Brand Positioning and Development
Understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands
BESTVISO Shopper and Trade Insights and Activation
Understanding shoppers’ path to purchase, and mobilizing retail sales
BESTVISO Insights Activation Workshop
Transforming insights into actions
BESTVISO Company Market Research – Coaching
Strategy and team coaching for company market research
Keep up to date. With BESTVISO.
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Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.
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Telephone: +49 (0) 40 52 47 89 02-0