Short-term and long-term project and interim management for Company Market Research, ad-hoc research, and quantitative market analyses
Are you experiencing bottlenecks in your market research team? Does your company lack its own market research experts? With project leadership from BESTVISO, you will receive experienced, reliable expertise – without losing valuable time.
We offer cooperative leadership for market research projects, at the highest levels of quality, enabling you to receive optimal ROI on your investments in market research and to obtain relevant competitive advantages.
BESTVISO’s project and interim management services include:
- Taking charge of company market research (projects)
- Engaging in a cooperative partnership with your market research team or marketing team
- Guiding company market research
- Producing ad-hoc research and quantitative market analyses ranging from briefing to solicitation of bids from various market research agencies, through presentation of findings
- Producing strategic recommendations and advising – for long-term projects, as interim management, on-site at your company’s premises
We advise and accompany you with:
- Generating market research briefings
- Recommending methods, target groups, and survey content
- Defining criteria for selection of market research agencies
- Soliciting bids from and price negotiations with market research agencies
- Recommending the most cost-effective market research agency
- Directing and quality monitoring of questionnaires and testing materials
- Review and adaptation of survey procedures and methods used for interviews and analysis
- Review of field work with interviews or group discussions
- Review of compliance with project timing
- Quality and plausibility control of reports, including conclusions and recommendations
- Deriving inferences and strategies for your brand
You will benefit from results and recommendations that are reviewed for both quality and plausibility – and from brand-oriented consulting for personal presentation of the outcome. That is how information is transformed into rewarding investment!
Our services at a glance
BESTVISO Market Research Consulting
Objective oriented recommendations for the best methods and market research agencies
BESTVISO Client Safari and Insights Workshops
Understand psychological needs, generate Insights
BESTVISO Secondary analyses
Strategically realizable consolidation of external information
BESTVISO Market Research Management
BESTVISO Trend Selection
Turn trends into actions
BESTVISO Knowledge Management
Executive Summaries based on existing studies – for sound decisions
BESTVISO Brand Positioning and Development
Understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands
BESTVISO Shopper and Trade Insights and Activation
Understanding shoppers’ path to purchase, and mobilizing retail sales
BESTVISO Insights Activation Workshop
Transforming insights into actions
BESTVISO Company Market Research – Coaching
Strategy and team coaching for company market research
Keep up to date. With BESTVISO.
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Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.
EG, Aufgang C
T +49 (0) 40 52 47 89 02-0