As a marketing professional you want to be sure that you address the right target group segments. They should support marketing strategies and operational actions. However, it often happens that the created target group segments are statistically distinct but not...
Market research should be worth doing. Therefore it is important to achieve a high market research profitability in all market research studies. Because the insights about markets and customers are the basis for a successful corporate management. Especially in markets...
Brand image is a decisive factor for the success of a company. It influences how customers perceive your brand and whether they identify with it. To manage your brand image effectively, it is essential to measure it regularly. However, marketing managers face a number...
As an executive in the top mangement, you face the daily challenge of capturing important information quickly and making strategic decisions based on it. It is important to keep an overview and to make the right deductions. A meaningful management summary is helpful....
What company values do we stand for? It seems like a simple question. Coherent Company Values: However, when implementing the results of brand positioning studies for product or employer brands, and in team coaching, I have found that this question is not always...
In addition to political and economic framework conditions, various changes such as digitalization have a significant impact on the way companies operate and their structures. Furthermore, there are several shorter or longer-term consumer trends, such as the...
Market Intelligence Manager Coaching Corporate market researchers, also known as Consumer or Market Intelligence Managers, have various roles within the company. They are leaders of market research projects, internal service providers, consultants, or moderators....
A targeted employer branding is becoming increasingly crucial for many companies. They struggle to attract and retain a decreasing number of skilled workers. Numerous factors make it difficult to attract and retain potential employees. Here under are a poor industry...
Generally, conducting market research tender doesn’t rank at the top of marketers’ lists of priorities. For one thing, such research – if carried out properly – is time-intensive. Secondly, the numerous methods and variegated skill sets offered by market...
In an era marked by digital transformation, the new currency has become information and shared knowledge. Both are fundamental for marketing and sales, research and development, and corporate communication. Why? Because they constitute the basis for strategic...
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If you are under 16 and wish to give consent to optional services, you must ask your legal guardians for permission.We use cookies and other technologies on our website. Some of them are essential, while others help us to improve this website and your experience.Personal data may be processed (e.g. IP addresses), for example for personalized ads and content or ad and content measurement.You can find more information about the use of your data in our privacy policy.Hier finden Sie eine Übersicht über alle verwendeten Cookies. Sie können Ihre Einwilligung zu ganzen Kategorien geben oder sich weitere Informationen anzeigen lassen und so nur bestimmte Cookies auswählen.
