Market research in the companies: The top 10 must-haves
Marketing measures today must be both effective and efficient because only in this way can companies remain competitive. Customer needs change...
Interim management market research: rapid assistance with staff shortages and complex projects
When companies face staff shortages, they need quick solutions. These gaps arise due to resignations, a lack of skilled workers, parental leave, or...
Digital ethnography: How artificial intelligence is changing market research
Digital ethnography is a research method that provides us with deep insights into consumer motives and needs. Using digital technologies, it...
7 Tips for Avoiding Serious Mistakes When You Create a Questionnaire
Think it is easy to create a questionnaire? Just draft a few questions, select appropriate answer options, and the survey is ready to launch—right?...
Reputation tracking vs. brand tracking – how an interplay works well
Due to digitalization, companies are under constant observation. Customers, employees, investors, and the public form opinions –about products,...
How digital ethnography is revolutionizing market research
In a world where digital media shape our everyday lives, fascinating insights into consumer behavior and interactions are revealed. Yet as we...
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