Brand Management – Between Tradition and Transformation
The digital transformation continues to strongly influence brand management. Only those companies that manage to maintain their brand essence and...
Brand Authenticity: Why Values and Actions Must Align
Future-oriented companies develop values, formulate missions and visions, and look for an appropriate tone of voice for their communication. At the...
AI Persona Avatars as a New Interface to the Target Audience
Companies invest significant budgets in market research. Yet in practice, a familiar problem repeatedly emerges: The insights gained end up in...
Innovation Development – Between Excitement for Ideas and the Reality of the Target Audience
Innovation projects almost always begin with enthusiasm. There are ideas, sketches, technical possibilities. Teams talk about scaling,...
Real Insights Culture in Companies – How Leadership Makes the Difference
We live in a time when data seemingly determines everything. Companies collect terabytes of information in the hope of discovering a decisive...
Personas in Market Research: Why Colorful Profiles Aren’t Enough
A truly good persona does not only answer the question: “Who is the target group?” Above all, it provides the answer to the crucial question: “Why...
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Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.
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