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Market research in the companies: The top 10 must-haves

Market research in the companies: The top 10 must-haves

Marketing measures today must be both effective and efficient because only in this way can companies remain competitive. Customer needs change quickly, new trends constantly emerge, so it is crucial to stay flexible. A comprehensive market research process gains a...
How digital ethnography is revolutionizing market research

How digital ethnography is revolutionizing market research

In a world where digital media shape our everyday lives, fascinating insights into consumer behavior and interactions are revealed. Yet as we explore these new possibilities, fundamental questions arise: What makes digital ethnography so unique, and why is it the key...