The brand key in the digital age
For brand positioning, many companies use models such as the brand key or the brand steering wheel. Other figurative models include the brand...
Brand Management – Between Tradition and Transformation
The digital transformation continues to strongly influence brand management. Only those companies that manage to maintain their brand essence and...
Brand Authenticity: Why Values and Actions Must Align
Future-oriented companies develop values, formulate missions and visions, and look for an appropriate tone of voice for their communication. At the...
AI Persona Avatars as a New Interface to the Target Audience
Companies invest significant budgets in market research. Yet in practice, a familiar problem repeatedly emerges: The insights gained end up in...
Innovation Development – Between Excitement for Ideas and the Reality of the Target Audience
Innovation projects almost always begin with enthusiasm. There are ideas, sketches, technical possibilities. Teams talk about scaling,...
Real Insights Culture in Companies – How Leadership Makes the Difference
We live in a time when data seemingly determines everything. Companies collect terabytes of information in the hope of discovering a decisive...
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Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.
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