Insights & Innovation-Workshop

Pin-point the Public’s Emotional Needs and Driving Forces – Keeping Your Finger on The Pulse of Consumers and Shopper, While Generating Authentic Insights.

Are you eager to generate new insights? Is your company seeking to detect areas of psychological conflict and unfulfilled consumer needs?

With BESTVISO Insights Workshops, you will develop successful business ideas, based on current, relevant consumer needs. In tandem with a suitable market research agency, our Insights Workshops will organize consumer studies and surveys for your company.

During the process of in-home interviews, you will observe, accompany, and survey participants in the course of their unscripted lives and/or at the point of sale. Your interdepartmental or in-house team will also take part in the Customer Safari. During this in-house workshop, together with your team we will define the key insights emerging from the at-home or in-store interview.

Our Insights Workshops, Aimed at Identifying Areas of Psychological Conflict for Developing New Product Ideas, will Typically Consist of the Following Stages:

Defining business objectives, category, and target group
Selecting the market research agency for consumer screening
Creating and coordinating surveys and questionnaires
Home and point-of-sale visits conducted by your team (e.g. marketing, market research, sales, and/or R&D) and BESTVISO
Gathering observations during the workshop
Defining, drafting, and selecting key insights

This workshop can be combined with the BESTVISO “Innovation” offer. On the second day, together we will use the insights as a basis for new ideas and specifically articulated concepts.

Develop Innovative Product Ideas and Verbal Concepts with the BESTVISO Innovation Workshop

Are you looking for fresh, innovative product concepts? The BESTVISO Innovation Workshop helps you develop solutions based on relevant market insights, as well as insights from your customers, consumers, and shoppers – all aligned with current trends. This ensures long-term market success and keeps your innovation development ahead of the curve.

Using various creativity techniques such as Synectics and Design Thinking, you will generate innovative product ideas and concepts through targeted brainstorming sessions. These ideas are then selected, refined, and transformed into compelling verbal concepts.

The BESTVISO Innovation Workshop Process

Definition of business objectives
Definition of categories, brands, and target audiences
Presentation and integration of existing insights and trends
Selection of key insights and development of initial concepts
Definition and writing of clear, consumer-oriented verbal concepts

At the end of the workshop, you will receive a broad pool of product ideas for your short- and mid-term innovation pipeline. The verbal concepts can then be assessed in terms of commercial feasibility and selected for further validation – paving the way for a successful product launch.

This workshop can be seamlessly combined with BESTVISO Market Research Consulting and BESTVISO Market Research Management.