Insights & Innovation-Workshop

Gain relevant insights. Develop successful innovations

With the Insights and Innovation Workshop by BESTVISO, you gain deep psychological consumer understanding and develop market-relevant innovations from it.

In two consecutive phases – the Insights Workshop (Day 1) and the Innovation Workshop (Day 2) – we guide your team from observing real consumer needs to developing concrete product and communication concepts.

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1. Insights Workshop – Understanding What Truly Moves Consumers

In the Insights Workshop, you identify the key needs, motives, and drivers of your consumers and shoppers. Together with BESTVISO and a suitable market research institute, you observe, accompany, and interview consumers in their everyday lives – for example, through in-home interviews or at the point of sale.

Your internal team – from marketing, market research, sales, communications, or R&D – actively participates in this consumer safari, gaining a direct and authentic view into the consumer perspective. In a follow-up internal workshop, we work together to consolidate these observations into clear, actionable insights – forming the foundation for your innovation process.

Process of the Insights Phase

Definition of business objectives, category, and target group
Selection of a suitable market research institute for screening
Development and alignment of observation and interview guides
Execution of in-home and point-of-sale visits by your team and BESTVISO
Workshop to collect and synthesize key observations
Definition and formulation of core consumer insights

Your Value

You uncover psychological tensions, unconscious needs, and unmet consumer expectations – a critical foundation for targeted, meaningful innovation.

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Day 2: Innovation Workshop – Turning Insights into Market-Relevant Ideas

In the Innovation Workshop, you transform the insights gained on Day 1 into concrete product ideas and compelling verbal concepts. Building on real consumer insights, current market trends, and competitive intelligence, you develop creative, consumer-focused solutions with the support of BESTVISO.

Using a range of creative techniques, new ideas are generated, evaluated, refined, and shaped into clear, actionable concepts within the team.

Process of the Innovation Phase

Definition of business and innovation objectives
Integration of existing insights and market data
Idea generation using creative methodologies
Selection and development of promising product or brand ideas
Creation of consumer-oriented, test-ready verbal concepts

Your Value

By the end of the workshop, you will have a broad portfolio of innovative product ideas for your short- and mid-term pipeline – along with concrete concepts ready for validation in the next phase of market research.
This workshop can be combined with BESTVISO Market Research Consulting and BESTVISO Market Research Management.