Understanding shopper’s needs, information pathways, and their planning and purchasing behavior—and mobilizing sales in trade
Due to digitalization and channel surfing, understanding shoppers’ behavior – before they enter the store, and while they’re actually in the store – is now assuming even greater importance. Why? Because the ever-expanding range of merchandise offered both in stores and online is generating complex decisional behavior.
By precisely understanding your shoppers’ path to purchase, you will expand your awareness of the behavior surrounding information-gathering and decision-making throughout the entire buying process. We will guide you both in selecting information that’s relevant for you as well as with implementing the results in measures that will promote sales.
- gain a far-reaching understanding of the emotions, behavior patterns, and triggers that influence decision-making.
- know which information sources and branding touchpoints you can use to drive sales.
- understand shopping missions and the reasons underlying the choice of shopping locations
- accompany and understand shopping behavior at the POS. By so doing, you will obtain pivotal ideas on how to optimize the location of your store, the positioning of your shelves, as well as your product range.
We accompany and guide you with:
- Defining the objective and specific needs requisite for the activities (e.g., capitalizing on new target groups, listing arguments for business, portfolio expansion, and the like)
- Reviewing results comprehensively (new and existing insights)
- Defining the most important key insights: we will dig out the golden nuggets
- Preparing capitalization of each selected insight, to be done by project manager
- Selecting the most significant ways to capitalize on ideas for greater success in business (recommended Follow-up Workshop: BESTVISO Insights Activation Workshop)
By this means, you will generate trade growth through improved appeals to your shoppers and retail placement based on genuine, relevant shopper insights.
This is how you’re going to benefit – not only from specific ideas, strategies, and measures taken to successfully capitalize on the knowledge you’ve gained, but also from the personal acceptance and involvement of everyone involved. Make use of this opportunity to act in concert for even greater success!
Our services at a glance
BESTVISO Market Research Consulting
Objective oriented recommendations for the best methods and market research agencies
BESTVISO Client Safari and Insights Workshops
Understand psychological needs, generate Insights
BESTVISO Secondary analyses
Strategically realizable consolidation of external information
BESTVISO Market Research Management
BESTVISO Trend Selection
Turn trends into actions
BESTVISO Knowledge Management
Executive Summaries based on existing studies – for sound decisions
BESTVISO Brand Positioning and Development
Understanding the relevant brand drivers and criteria for successfully selecting and capitalizing on brands
BESTVISO Shopper and Trade Insights and Activation
Understanding shoppers’ path to purchase, and mobilizing retail sales
BESTVISO Insights Activation Workshop
Transforming insights into actions
BESTVISO Company Market Research - Coaching
Strategy and team coaching for company market research
Keep up to date. With BESTVISO.
Turn your insights into revenue. BESTVISO. The consulting agency for managing customer and market information.
EG, Aufgang C
Telephone: +49 (0) 40 52 47 89 02-0