Due to digitalization and channel surfing, understanding shoppers’ behavior – before they enter the store, and while they’re actually in the store – is now assuming even greater importance. Why? Because the ever-expanding range of merchandise offered both in stores and online is generating complex decisional behavior

By precisely understanding your shoppers’ path to purchase, you will expand your awareness of the behavior surrounding information-gathering and decision-making throughout the entire buying process. We will guide you both in selecting information that’s relevant for you as well as with implementing the results in measures that will promote sales.

You will…

• gain a far-reaching understanding of the emotions, behavior patterns, and triggers that influence decision-making.
• know which information sources and branding touchpoints you can use to drive sales.
• understand shopping missions and the reasons underlying the choice of shopping locations
• accompany and understand shopping behavior at the POS. By so doing, you will obtain pivotal ideas on how to optimize the location of your store, the positioning of your shelves, as well as your product range.

We accompany and guide you with:

• Defining the objective and specific needs requisite for the activities (e.g., capitalizing on new target groups, listing arguments for business, portfolio expansion, and the like)
• Reviewing results comprehensively (new and existing insights)
• Defining the most important key insights: we will dig out the golden nuggets
• Preparing capitalization of each selected insight, to be done by project manager
• Selecting the most significant ways to capitalize on ideas for greater success in business (recommended Follow-up Workshop: BESTVISO Insights Activation Workshop)

By this means, you will generate trade growth through improved appeals to your shoppers and retail placement based on genuine, relevant shopper insights.