Generating shopper & retail insights and understanding shopper behavior, both pre- and in-store, is becoming increasingly important due to digitalization and omnichannel shopping. The growing variety of products online and in-store leads to complex decision-making processes.

By gaining a precise understanding of shopper insights along the path-to-purchase, you obtain valuable knowledge about buyers’ information and decision-making behavior throughout the entire purchase journey.

Activating Shopper Insights

We support you both in selecting the insights that are most relevant to your business and in turning these insights into sales-boosting actions.

With our support, you will:

• Gain a deep understanding of the emotions, behaviors, and triggers that influence purchasing decisions

• Know which information sources and brand touchpoints drive purchase decisions

• Understand shopping missions and store choice

This provides crucial guidance to optimize your store layout, shelf placement, and assortment.

How We Support You

We guide you step by step in generating shopper & retail insights:

• Clarifying your research objectives

• Defining the key questions relevant to your brand

• Selecting and recommending the most suitable market research methods

• Reviewing, tendering, and selecting the best market research providers

• Ensuring quality in all project steps

• Deriving actionable conclusions and strategies

• Activating the results with your cross-functional team (Marketing, Trade Marketing, Sales) through our Insights Activation Workshop