Brand Archive

The Brand Holosphere Model: For Brand Management in Stormy Times

Jun 3, 2025 | Brand, Brand Equity, Brand Image, Brand Management, Brand Positioning, Brand Research, Uncategorized

Brands must continue to hold the steering wheel firmly even in stormy times. Brand models help those responsible for brand management shape the central positioning. However, rapidly changing trends and technological developments increasingly force those responsible to...

The path to market success: knowledge of brand drivers

Oct 7, 2021 | Brand

Owners of strong brands are aware of the particular brand drivers that strengthen their brands and increase the probability of market success while differentiating them from the competition. Properly implemented, the brand drivers will develop their own, unmistakable...

Brand management – between tradition and transformation

Dec 13, 2019 | Brand, Brand Management

Digital transformation exerts an ongoing influence on brand management. Companies will continue to succeed only if they can preserve their brand’s essence – while at the same time adapting to evolving contextual circumstances or pursuing their own visionary momentum....

The Brand Holosphere Model: For Brand Management in Stormy Times

The path to market success: knowledge of brand drivers

Brand management – between tradition and transformation

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