Brand Equity Archives

The Brand Holosphere Model: For Brand Management in Stormy Times

Jun 3, 2025 | Brand, Brand Equity, Brand Image, Brand Management, Brand Positioning, Brand Research, Uncategorized

Brands must continue to hold the steering wheel firmly even in stormy times. Brand models help those responsible for brand management shape the central positioning. However, rapidly changing trends and technological developments increasingly force those responsible to...

Monetary brand value

Oct 5, 2021 | Brand Equity

Brand equity, as the central control variable in brand management, can be regarded from a financial as well as from a behavioral perspective. In financial terms, brand equity represents the value of all future cash surpluses the company is able to generate from the...

The Brand Holosphere Model: For Brand Management in Stormy Times

Monetary brand value

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