Brand Image Archives

How to successfully measure brand image

Sep 25, 2025 | Brand Image

Brand image is a decisive factor for the success of a company. It influences how customers perceive your brand and whether they identify with it. To manage your brand image effectively, it is essential to measure it regularly. However, marketing managers face a number...

The Brand Holosphere Model: For Brand Management in Stormy Times

Jun 3, 2025 | Brand, Brand Equity, Brand Image, Brand Management, Brand Positioning, Brand Research, Uncategorized

Brands must continue to hold the steering wheel firmly even in stormy times. Brand models help those responsible for brand management shape the central positioning. However, rapidly changing trends and technological developments increasingly force those responsible to...

How to successfully measure brand image

The Brand Holosphere Model: For Brand Management in Stormy Times

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