Corporate Market Research Archives

How you, as an Insights Manager, can develop more persuasive power within the company

Jul 16, 2025 | Corporate Market Research

Insights Managers provide valid information about the market and customers, thereby creating an important foundation for decisions. They therefore have an important function within the company. However, how strongly they are actually involved in strategic decisions...

How Corporate Market Research Creates Crucial Competitive Advantages

May 20, 2025 | Corporate Market Research

Successful brands have one thing in common – they have their own corporate market research.This helps them collect important information about customers and markets. Because they need this information for their strategic decisions. But not every company has corporate...

5 Advantages of the External Market Research Department

May 13, 2025 | Corporate Market Research

Information about markets and target groups is essential for successful business management. But not all companies can afford their own market research department. However, they can make use of the advantages of an external corporate market research department. This...

How you, as an Insights Manager, can develop more persuasive power within the company

How Corporate Market Research Creates Crucial Competitive Advantages

5 Advantages of the External Market Research Department

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