Digital ethnography: How artificial intelligence is changing market research
Digital ethnography is a research method that provides us with deep insights into consumer motives and needs. Using digital technologies, it examines practices and cultures in both virtual and real spaces. Now, artificial intelligence is helping to further develop...
7 Tips for Avoiding Serious Mistakes When You Create a Questionnaire
Think it is easy to create a questionnaire? Just draft a few questions, select appropriate answer options, and the survey is ready to launch—right? Not quite! Even minor mistakes can skew your results of a market research study——or worse, make them completely useless....
How digital ethnography is revolutionizing market research
In a world where digital media shape our everyday lives, fascinating insights into consumer behavior and interactions are revealed. Yet as we explore these new possibilities, fundamental questions arise: What makes digital ethnography so unique, and why is it the key...