Betriebliche Marktforschung Archives

Real Insights Culture in Companies – How Leadership Makes the Difference

Mar 18, 2026 | Insights Activation

We live in a time when data seemingly determines everything. Companies collect terabytes of information in the hope of discovering a decisive competitive advantage. Yet despite heavy investments in Big Data and analytics, the expected revolution often fails to...

How you, as an Insights Manager, can develop more persuasive power within the company

Jul 16, 2025 | Corporate Market Research

Insights Managers provide valid information about the market and customers, thereby creating an important foundation for decisions. They therefore have an important function within the company. However, how strongly they are actually involved in strategic decisions...

5 Advantages of the External Market Research Department

May 13, 2025 | Corporate Market Research

Information about markets and target groups is essential for successful business management. But not all companies can afford their own market research department. However, they can make use of the advantages of an external corporate market research department. This...

Real Insights Culture in Companies – How Leadership Makes the Difference

How you, as an Insights Manager, can develop more persuasive power within the company

5 Advantages of the External Market Research Department

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