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How you, as an Insights Manager, can develop more persuasive power within the company

Jul 16, 2025 | Corporate Market Research, Corporate Market Research

Insights Managers provide valid information about the market and customers, thereby creating an important foundation for decisions. They therefore have an important function within the company. However, how strongly they are actually involved in strategic decisions...

Competitive advantages through knowledge management

Oct 7, 2021 | Knowledge Management

Knowledge – as we all know – is power. Hence the reluctance, at times, of those responsible in the company to share knowledge; they want to render themselves indispensable. It is only with sound knowledge management that market research data can be...

Writing successful verbal concepts

Oct 5, 2021 | Innovation

How do I write verbal concepts that will increase the success rate of my innovations? This is a question we frequently encounter. An important criterion for success is a strong consumer insight – to assist companies in designing their products and marketing...

How you, as an Insights Manager, can develop more persuasive power within the company

Competitive advantages through knowledge management

Writing successful verbal concepts

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