Interim management market research: rapid assistance with staff shortages and complex projects
When companies face staff shortages, they need quick solutions. These gaps arise due to resignations, a lack of skilled workers, parental leave, or unexpected vacancies. With limited resources, it’s crucial to avoid overloading internal teams and save time. Interim...
Digital ethnography: How artificial intelligence is changing market research
Digital ethnography is a research method that provides us with deep insights into consumer motives and needs. Using digital technologies, it examines practices and cultures in both virtual and real spaces. Now, artificial intelligence is helping to further develop...
7 Tips for Avoiding Serious Mistakes When You Create a Questionnaire
Think it is easy to create a questionnaire? Just draft a few questions, select appropriate answer options, and the survey is ready to launch—right? Not quite! Even minor mistakes can skew your results of a market research study——or worse, make them completely useless....