Personas in Market Research: Why Colorful Profiles Aren’t Enough
A truly good persona does not only answer the question: “Who is the target group?” Above all, it provides the answer to the crucial question: “Why...
How to successfully measure brand image
Brand image is a decisive factor for the success of a company. It influences how customers perceive your brand and whether they identify with it. To...
How you, as an Insights Manager, can develop more persuasive power within the company
Insights Managers provide valid information about the market and customers, thereby creating an important foundation for decisions. They therefore...
The Brand Holosphere Model: For Brand Management in Stormy Times
Brands must continue to hold the steering wheel firmly even in stormy times. Brand models help those responsible for brand management shape the...
7 Tips on How to Create a Targeted Market Research Briefing
An optimally structured market research briefing is the decisive foundation for gaining the highest ROI from your market research investments....
How Corporate Market Research Creates Crucial Competitive Advantages
Successful brands have one thing in common – they have their own corporate market research.This helps them collect important information about...
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