How digital ethnography is revolutionizing market research
In a world where digital media shape our everyday lives, fascinating insights into consumer behavior and interactions are revealed. Yet as we...
How to form target group segments that are strategically and operationally usable
As a marketing professional you want to be sure that you address the right target group segments. They should support marketing strategies and...
How to increase market research profitability
Market research should be worth doing. Therefore it is important to achieve a high market research profitability in all market research studies....
How to make effective decisions and save time with a first-class management summary
As an executive in the top mangement, you face the daily challenge of capturing important information quickly and making strategic decisions based...
5 tips for implementing company values
What company values do we stand for? It seems like a simple question. Coherent Company Values: However, when implementing the results of brand...
Trend research – what shapes the future of your company?
In addition to political and economic framework conditions, various changes such as digitalization have a significant impact on the way companies...
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